Transformation Rap Challenge 2019 - Mass Market Segment

-


Hey, I want to share some behind the scene stories of Transformation Rap Challenge 2019 that I Joined. First , what is Transformation Rap challenge 2019? It actually is a challenge to ,cover or lipsync a rap music video that is first sung by our BOD ... The song created and composed by a well known artist <a rapper> , and it's so catchy that everyone loves it!!! this challenge is participated by Every team of my office, from HQ to regional level. My team is also excited to be part of it, and i get the honor to be part of the creative team.
So after the challenge was broadcasted to all employee, my boss told us that we have to participate in this challenge. But first we have to decide whether to cover or Just lipsync the song .<we have to submit a video>. After some discussion , we decide to cover the song, because my team have so many talents to be wasted away if we just lipsync.
After the decision to cover the song is made, we try to focus to 2 main materials required ⇒
1. The song
2. The video
——————
1. The song
Covering a song means that we have to add some values to the original song. It can be a new arrangement that suits the culture / understanding / message that want to be highlighted by people who covers it.
Of Course it also applies in this challenge, we want to make this song ours! To give our identity in this song. Therefore we thought that to add Indonesian traditional instruments is the best way to start. After much consideration we decided to put Javanese & Minangkabau musicals instruments plus to modify the rap lyrics with those origin languages. I personally in charge to write the lyrics in Minangkabau
language.
After we know what we want with the song, it's time to find the vocalist. Because I genuinely love rap song, of course I volunteered to take part hahaha.. I also helped to find the perfect vocalist to the song. as well at to scout Mas Grita to sing the Javanese lyrics. Lol

2. The Video
We also come up with the concept of the video together. The storyline is based on the messages that we want to bring and also the heart of the song :
  • Transformation
  • Digital
  • Non HVC or Mass Market segment (my team identity).
The storyline then done, then we continue to the detail; the detail scenes, the cast, the cameo, and Finally the costume ... Ah also don’t forget that we had to come up with the choreography of the song , that is catchy but also easy to be followed by other 30 people' -- hehe--.

Personal notes :
The process of making this video cover is challenging honestly, to align the schedule of the bosses, idea making, the practices, it was all so tiring...
But overall it was also a fun activities with all the colleagues, all have the sense of belonging and always ready to support and help. Like I said before , my team has to much talent to
be wasted away. See another proof on posting labeled as :  Townhall.

Anyway you can watch the final video cover here..
I hope I can share some bloopers in  next post .
Till next post then ... :)

Komentar

Posting Komentar

Postingan populer dari blog ini

Story Night : Miracles in Jakarta by Ust. Nouman Ali Khan

-
Gambar
Heyy, i'd like to share my experience last night, attended a recitation by Ust. Nouman Ali Khan, a well-known ustadz from USA. It actually started around a month ago, when one of my colleague at work, Mas Emir told Teh Icha, Mas Made and I that there will be recitation by Ust. Nouman Ali Khan in Jakarta. Being familiar with the name, i google-d him up and found that I at least have watched one of his videos in Youtube. Realising that this is a rare opportunity of him visiting Indonesia, I decided to commit to attend the event, where it will be held really close which is in Balai Kartini. Of course I am not ready if have to go by myself, if you know me my friend, you will understand hehe.. Well to put it frankly, i am not a very religious person, and neither in the process to be one. 😅 And so I also asked my friends directly that afternoon, Cendekia girls, to join. Hartek and Chu said yes almost instantly, so we decided to booked the ticket immediately. If you read the sent
More »

New Movie and New Patronus!

-
Gambar
As the title goes, i would like to share a review of new movie which is none other than Fantastic Beasts and Where to Find Them! Before you reading the rest of this post, please note that it might have some serious spoilers. So if you haven't watched the movie, and don't want any spoilers, come back after you watch it okaay :) First of all, i would like to share some insights of my Muggle born "friends" have about this movie. They thought that, this movie in particular is not satisfying enough. They argue that the story line is not good, so nothing special with it to be considered as high quality movie, and of course they believed that this movie is overrated! Hmmmm... Well, actually i'm FINE with all comments like that, you know.. It's a democratic country, that every person has the same right to give and express their opinion. And I totally UNDERSTAND that every people has their own taste, their own preferance. Even though I am a little bit hurt by
More »

Question - Discussion

-
Gambar
 She asked me,  "How did you move on? It's really hard for me. And it really hurts". I gather my thought for a while, letting some 8 years-flashbacks running thru my head, and exhale , "I once did everything in my power to save myself from drowning unnecessarily. Will you do the same, to save yours?". I believe that it's not running away, that it's merely the act of changing priority on loving and caring my self more. And I'm not looking back.
More »